More and more websites are now built using content management systems. If you don’t intend to update your content very often, however, you might prefer to focus your budget on the quality of the site's design.
Leadership consultancy Mackerel Sky made that choice.
“I had identified my company’s image as slick, but accessible; intelligent, but down to earth; innovative, but practical. I needed a site that reflected all this through its look and feel. Interactivity was important,” says business owner Isabelle Phillips.
Mackerel Sky has a lot of personality and the consultancy’s new, tailored HTML website conveys it in full with a light, personable, yet professional aesthetic.
“The original website was essentially a brochure. The new site tells a much better story. It offers a clear message to potential clients.”
Mackerel Sky appreciates the value of good design – important for service businesses and SMEs, as much as large corporations – and complements a persuasive online identity with active use of other communication channels such as personal contact, email, Twitter and other social media.
Behind the polished presence lies a smart approach to developing your staff – and yourself. If innovative leadership programs are on your agenda, be sure to visit the Learning Tools and Guiding Principles pages on the new Mackerel Sky website.